Content consumption is obsolete

Wither the Consumer, Part I: The problem is a matter of supply and demand

👆Click here for the summary of this article👆

Background

The macroeconomics of content

“What follows digitization is deception, a period during which exponential growth goes mostly unnoticed. This happens because the doubling of small numbers produces results so minuscule they are often mistaken for the plodder’s progress of linear growth.”
Peter Diamandis (Bold: How to Go Big, Create Wealth and Impact the World)

Mo’ problems

I. The DISCOVERY problem

II. The CONSUMPTION problem

III. The RETENTION problem

IV. The COLLABORATION problem

The need for real innovation

“When it comes to the future, the tricky part is less the ‘what’ than it is the ‘how.’”
— Ben Thompson (stratechery)

An example of demand-side innovation

All signal. No noise.

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away...” 👉 http://annotote.launchrock.com