Followups: Only One Rival Can Topple Tech (and You’re Not Going to Like It)

Verizon already has a super-cookie to track mobile users better than Google/Facebook can, solving a number of problems caused by apps:

Verizon CEO says they’re not going after Google/Facebook ad duopoly:

Telecom giants AT&T, Sprint, T-Mobile, and Verizon have partnered-up to launch a “Mobile Authentication Taskforce”, which will launch a prototype that “is less dependent on passwords to secure user accounts, moving towards a user-profile way of verifying identity… the system generates a device-based ID that serves as the user profile at the center of the authentication process.”

Comcast is spinning off Blockgraph, its cable TV ad-targeting service, to create a three-way joint venture with ViacomCBS and Charter Communications — to make it easier for brands to harness data to serve targeted ads to people watching cable TV, a move that comes as cost-pressured ad buyers are increasingly turning to targeted advertising:

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