…efaults in a new surface area, filling a void in the power vacuum created by the web/mobile/social. (That’s part of why Apple Pay’s new deal with New York’s MTA is such a brilliant strategy to build momentum — to boldly go where no credit card has gone before by making contactless digital payments available to all of those public transportation riders who frequent the subway/train/bus.) While The Monty Hall Path glosses over a lot of the research, development, innovation, and hustling …
Tim Cook just highlighted this very strategy on Apple’s 2019q2 (fiscal Q3) earnings call:
In the United States, in addition to a successful integration into Portland’s transit system in May, we’re beginning to rollout of New York City transit and will launch in Chicago later this year. In China, Apple Pay launched the payment card for Didi the world’s largest ride hailing provider. As I’ve said before, transit integration is a major driver of a broader digital wallet adoption, and we’re going to keep up this push to help users leave their wallet at home in more and more instances.
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