And anyway, “social media” is a misnomer. Facebook and Google are not media, even though they are taking over some of the functions that media used to think were their god-given right: production, distribution, sales, etc. Facebook and Google do not create and own content. They help others — anyone and everyone — to do that. That is precisely what makes them unmedia. They don’t mediate. They enable.
“Social networks” is a more apt label