But this is all ‘me-too’ stuff at this point. Amazon, Google and even Samsung (through the acquisition of SmartThings) all have connected home hubs and developer platforms. In my view, the positioning of the Homepod as a music listening device is a deflection from what I truly believe Apple is planning for the connected home. While Homepod is a critical part of the strategy, it is not the core piece in this puzzle.
Like your outside-the-box thinking with regards to Apple building a home battery, although it’s a bit of a lottery ticket. With regards to your HomePod excerpt, Apple’s positioning it as a music device is consistent with the company’s time-honored approach to rolling-out consumer products with their strongest value propositions clearly defined:
Apple’s HomePod: Threading a Needle
To understand HomePod is to understand Apple’s structural disadvantages
In sum, as I’ve written:
“…using music as HomePod’s value proposition is the right wedge — a core competency for Apple. Nevertheless, Apple lacks the full stack required to win the voice interface race… the window is closing for Apple to stake its claim by explicitly playing to its strengths…
End-to-end audio: The bridge to the next big thing
Consensus says the voice interface is the next wave, but audio files are the missing medium.
by Anthony Bardaro (Thoughts on Journalism)
Why the Cloud and Privacy Put Apple at a Structural Disadvantage
Data is king as devices get abstracted-away
by Anthony Bardaro (Adventures in Consumer Technology)