Rich search result cards are a massive platform grab by Google…
Even though Google isn’t a publishing platform (a la Medium.com), it’s making content creators conform to its style book’s standards; and everyone will obey because SEO is such an important source of referral traffic; and when search results get this rich, there’s no need for the user to follow a search result to a source webpage; so destination websites are officially obsolete, as Google also integrates content consumption into its platform.
Google has a lot of strategic pieces aligning here, positioning itself to win controlling stakes up & down media’s vertical: research, publishing, distribution, consumption, monetization, and even elusive social (e.g. watch out for Google Photos).
This is a seminal moment not only for journalism, but also for tech’s platform wars.