…in, let me add one more development: In his search keynote at I/O, Google News head Richard Gingras touted rich cards as a successor to rich snippets in search. Example: In the old days of search, you’d search for “brownie recipe” and get 10 blue links. Then Google let web sites include thumbnail pictures and metadata in their pages so search would return more enticing snippets. Now, Google will encourage publishers to all but use Google as a content management system to directly publish more information and bigger photos in carousels of cards Google will serve in search results.
Rich search result cards are a massive platform grab by Google…
Even though Google isn’t a publishing platform (a la Medium.com), it’s making content creators conform to its style book’s standards; and everyone will obey because SEO is such an important source of referral traffic; and when search results get this rich, there’s no need for the user to follow a search result to a source webpage; so destination websites are officially obsolete, as Google also integrates content consumption into its platform.
Google has a lot of strategic pieces aligning here, positioning itself to win controlling stakes up & down media’s vertical: research, publishing, distribution, consumption, monetization, and even elusive social (e.g. watch out for Google Photos).
This is a seminal moment not only for journalism, but also for tech’s platform wars.