My article addresses both reasons, suggesting: ‘the voice assistants are not good enough yet, therefore end-to-end audio is not only the hack that obviates the need for them, but also unlocks a 10x improvement in user experience.’ Once you get your head around that, you come to realize that voice is inevitably the next platform – assuming that it’s a marginal improvement over text.

There is no more frictionless experience than voice. In the same way that mobile made computing ubiquitous, voice redoubles that by making it effortless. It adds another layer of abstraction by eliminating the screen, freeing our hands and eyes. Furthermore, an iPhone is so intuitive that a baby can figure out most of the gestures, but voice is even more natural, eliminating what remains of a learning curve between tech and the human interface.

The blossoming device ecosystem is why this should happen here and now: not just phones, but smart home speakers, wireless smart headphones, infotainment car systems, etc. That ubiquity enables so much more, such that “this is not it.” Plus, you don’t even have to deal with Siri/Alexa being “not good enough” – even though that frustration doesn’t bother you, Spencer.

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away...” 👉