Your problem is that you make shit. A lot of shit. Cheap shit. And no one cares about you or your cheap shit. And an increasingly aware, connected, and mutable audience is onto your cheap shit. They don’t want your cheap shit. They want the good shit. And they will go to find it somewhere. Hell, they’ll even pay for it.
Joshua Topolsky, for the most part, I agree with the idea that a media outfit’s core offering needs to be highly differentiated, unique. While there needs to be a value proposition as the nucleus, you cannot discount the non-core offerings; you also cannot discount the frivolous stuff that’s not “hard news.” After all, in that nostalgic age of “local news” that you reference, there were always comics and crosswords.
The important thing for a media business is to establish a defensible niche to avoid the sloppy mess of competition & commoditization that’s arisen from there being no barrier to entry today…
Status quo bias & the resistance to new media
Be careful not to join the chorus of cognitive biases. For example, status quo bias…
Publishers need to focus on competitive advantages, not commoditized soft skills
Jeff — This is another great piece by you; kind of a synthesis of your larger catalog. I completely agree with the…