Consumer preference: The dualism between customization & standardization
I feel like we oscillate between preferring extreme customization and minimalist standardization, since our species is stir-crazy, anxious, anti-status quo. We went from geocities (custom) to Facebook (standard) to Wordpress (custom) to Medium (standard) — with a lot of stops in between.
Fact of the matter is that we like change — we need it. We went from skeuomorphism (rich) to flat design (minimalist). Eventually, the product treadmill will require more, newer functionality to be crammed into today’s minimalist interface, and that will probably provide the [back-to-the-future] customization Yann wants too.
It’s not wrong or right; it’s just change, progress.