…s the exception? In that case, it’s not a good idea to rely on word of mouth to grow your business. If you find it hard to describe, imagine how hard it will be for your customers. In this case, a salesforce might be a more reliable channel.
“How To” guides are all too often presented as silver bullets, so I commend you for including this.
Today’s media doesn’t meet consumers’ wants and needs, so here’s a better way to listen, watch, and read: Annotote