The funny thing is, if you have what people want, you don’t usually pay for distribution: people pay you. The NFL doesn’t pay NBC to carry Sunday Night Football, and George Clooney does not pay to appear in movies. Knowing nothing else, you might then expect Apple to be paying Google if it has such an intrinsically superior product. That would follow if aggregation theory is 100% right about the quality of the user experience creating a true winner-take-all situation.
Hi Tim —
This is precisely where the more nuanced version of Aggregation Theory that Ben Thompson has evolved toward is more instructive than you're giving it credit for — or disregarding at your own risk: Abundance (and its effects toward commoditization/modularization/etc) renders your comparisons here useless, since there’s too great of a difference between Google’s orientation to its supply chain and the examples you used — both TV sports content (e.g. NFL/NBC/SNF) and Hollywood cinema (George Clooney movies). For example, read “Spontaneous Regeneration”. 🏁
For all of the infovores out there
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” –Antoine de Saint-Exupery
John Naisbitt once said: “We are drowning in information but starved for knowledge.” That’s never been more true than today, when 58% of us suffer from information overload. That’s also part of why Annotote’s knowledge network gives you highlights of everything you need to read and lets you annotate anything you want to save or share. Get straight to the point and keep the good stuff, effortlessly, whenever or wherever you’re reading, on the web or mobile. All signal. No noise. Annotote. Sign up now!