Followups: Uber, Lyft, and the Subscription Opportunity

Ditching Uber’s playbook: Scooters, tech, and traditional transportation

by The Startup 2018.10.02

Lyft launches All-Access Pass subscription plan for $299 per month for 30 rides costing up to $15 each, for single-passenger trips and carpooling rides

by The Verge 2018.10.16

UPDATED…

Lyft simplifies its subscription service with the $20 per month “Lyft Pink” program, which entitles power-users to 15% discounts off all rides

by The Verge 2019.10.29

Uber announces an hourly booking feature that lets people book trips for up to seven hours at a time, for $50 an hour

by CNET 2020.05.29

Uber introduces Ride Pass, a subscription service that gives riders flat fares at up to a 15% discount for $14.99 per month

by The Verge 2018.10.30

UPDATED…

Uber Pass subscription expanded to 200 cities across the US, after initially testing in 10

by VentureBeat 2020.08.18

The ride-hailing giant first debuted a service called Ride Pass back in 2018, allowing riders to pay $15 per month to lock in a set price for any ride they take… This culminated last year in the all-encompassing Uber Pass that offers discounts on rides, food delivery, and micromobility (bikes and scooters)…

Uber has also settled on a final iteration of its monthly subscription. For $25 per month, customers get 10% off UberX, XL, and Comfort rides and 15% off Black, SUV, and Premier rides. They also get 5% off Uber Eats orders over $15 and free delivery [plus] free delivery on grocery orders over $40.

Uber appears to have removed Uber Pool from the monthly plan, and it no longer offers free Jump bikes and scooters rides of up to 30 minutes a day. Given that ride-sharing is not currently advised in the U.S. due to social distancing measures and Uber transferred ownership of Jump to Lime back in May, it probably makes sense[.]

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