Yes, AR is one “next big thing,” but your article actually reveals some of the reasons why AR is not the next “next big thing.” Furthermore, the notion of making the tech “invisible” includes the abstraction of the device. If you start putting all of this together, you realize that voice is what’s immediately next — and thus data-rich Google doesn’t need a collaboration with Apple. These two articles explain:
End-to-end audio: The bridge to the next big thing
Consensus says the voice interface is the next wave, but audio files are the missing medium.
Thoughts on Journalism