Ammm… that’s the game. That’s not how they all go; that’s not the path of least resistance; that’s not the easiest go-to-market story ever.

But, that is the Innovator’s Dilemma. It requires a willing suspension of disbelief; a reality distortion field; a leap of faith…

Here’s to the crazy ones.

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away...” 👉 http://annotote.launchrock.com

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