A hattip should be given to Peter Thiel’s Zero to One

“Competitive markets destroy profits… Start small and monopolize…

“Every startup is small… Every monopoly dominates a large share of its market. Therefore, every startup should start with a very small market… it’s easier to dominate a small market…

“Rather than competing for the attention of a million scattered users… The perfect target market for a start-up is a small group of particular people concentrated in a group but served by few or no competitors.”

In addition, Clayton Christensen’s “Law of Conservation of Attractive Profits” deserves some credit — specifically the notion of “modularization,” as articulated by Ben Thompson


“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away...” 👉 http://annotote.launchrock.com

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